Client: IKEA USA
Agency: Ogilvy NY
With rising amounts of stress in our work and personal life, a good night’s sleep is going extinct. But with the help of IKEA, you can create a bedroom sanctuary that will save your sleep.
PLANET SLEEP
Our team created a 30 second TV and pre-roll ad, kicking off the Save Our Sleep campaign.
SPOTIFY BANNERS
Our team was tasked with creating three Spotify Audio ads that would play in the morning, early evening, and at night. To highlight how our bedroom plays a role in saving our sleep when we wake up, unwind for the day, and prepare for bedtime, we created banners to accompany each radio ad.
FACEBOOK COLLECTION
To help people visualize how they can turn their bedroom into a sleep sanctuary, we created Facebook Collection ads using specific language and featured products to highlight how simple it is to transform their space.
We brought the S.O.S. campaign to social by creating an Instagram calendar. The main task of each Instagram post was to promote IKEA’s role in helping people achieve better sleep.
We created pins that feature specific products for your bedroom and used specific language and imagery to show the product benefits and how it relates to better sleep.
BANNERS
We created each banner to show how IKEA products can help you achieve a good night’s sleep.
