Client: IKEA USA
Agency: Ogilvy NY
Our beloved blue box is coming near you. That’s right. With 50 locations in the USA alone, the bread and butter to this brick and mortar are new store openings. Just this year in 2019, IKEA has expanded its family by opening two new stores in Live Oak, Texas, and Norfolk, Virginia.
IKEA LIVE OAK GRAND OPENING (2.13.19)
To promote the new store opening in Live Oak, we created an Instagram post that would encourage users to follow the journey on Instagram Stories.
INSTAGRAM: STORIES
We generated social engagement by creating polls that allowed users to vote on their favorite styles.
SNAPCHAT FILTERS
Geolocation filters allowed customers to celebrate the grand opening by posting their first time at the new store location.
INTERACTIVE MURAL
To generate more buzz and interest for the new store opening, we created an interactive mural in San Antonio to encourage locals to visit IKEA Live Oak.
IKEA NORFOLK GRAND OPENING (4.10.19)
To generate awareness of the new store opening in Norfolk, we created Instagram Stories to encourage users to find styles they love at the grand opening or their local IKEA store.
SNAPCHAT FILTERS
Geolocation filters allowed users to share their experience with their followers.
OUT OF HOME
We created OOH ads to spread the love for the new IKEA location to locals.
