Client: IKEA USA
Agency: Ogilvy NY
When IKEA tasked us to promote a ‘not-so-sexy’ list of bedroom layouts and furniture pieces from their new catalog, we decided to get playful and created The IKEA Kåma Sutra—an illustrated book to inspire you in the bedroom. But to make it truly original, we gave each product benefit a suggestive name.
THE ULTIMATE GUIDE TO BEDROOM SATISFACTION
Our team created a cheeky video to illustrate how the IKEA Kåma Sutra can be used to help people find a bedroom layout that fits their needs.
THE IKEA KÅMA SUTRA BOOK
Each illustration in the book nodded to an original Kåma Sutra position, while a brief description highlights the product benefits for that collection.
INSTAGRAM: STORIES
We brought the ultimate guide to bedroom satisfaction to social by creating Instagram Stories to show each bedroom layout in the #IKEAKamaSutra
INSTAGRAM: POLLS
Then we gave users a chance to vote on their favorite position to generate social engagement.
To help people recreate their favorite position, we created pins on Pinterest to highlight each layout’s main purpose and the products that were used to create it.
